WIC (Women, Infant, Children) is a state-administered nutrition program for pregnant women and their children up to the age of five.
Unlike SNAP, all WIC-approved products must go through nutritional review and all adult WIC recipients receive nutritional counseling in addition to their benefits.
WIC groceries give pregnant women, newborns, infants, and young developing children the good nutritional start they need to have normal mental and physical development during this critical time of development.
PWIC Stores, also known as Predominately WIC, provide WIC benefits to WIC clients in an easy, hassle-free environment. PWIC stores are defined by the WIC nutritional program as vendors whose revenue is greater than 50% of their total sales.
WIC sales in these stores are generally high since the stores are conveniently located close to WIC clinics where WIC recipients get their nutritional counseling and their benefits approved.
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